The Importance of Customer Analysis

Customer Analysis is a key component of Business Improvement Strategies as it identifies:

  1. Changes in the market.
  2. Changes to your market share.
  3. Opportunities to increase market share.
  4. Where to target your marketing budget to obtain the greatest return on investment.

Is it difficult to complete a Customer Analysis? No, most accounting software including MYOB, Xero, Oracle and SAP allow you to download customer information – including sales data – into Excel where you can complete the analysis.  This analysis will allow you to see customer sales movements and identify both potential opportunities and issues.

For more information or help on the benefits of and/or how to complete a Customer Analysis, please contact me at or (021) 625-871. 

My point of difference is to rapidly identify and add fast-tracked profits to businesses.


For more information on creating or improving a business model please call John on (021) 625-871, and further more information please visit Into the Blue.