The Importance of Good Business Strategy

Business Strategy is a tool employed by organisations to achieve objectives, goals and purposes.

A Good Business Strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them.  The greater the challenges the more a good strategy focuses and co-ordinates efforts to achieve a powerful competitive punch or problem-solving effect.

In summary a Good Business Strategy comes up with an achievable plan to solve a major issue.

A Bad Business Strategy tends to skip over details and issues.  It ignores the power of choice and focus and tries to accommodate a multitude of conflicting demands and interests.  It uses broad goals and is unspecific.

A Good Business Strategy has an essential logical structure that contains four elements:

  • A Diagnosis – An identified issue such as reduced gross margins.
  • A Guiding Policy – The approach to deal with the obstacles identified in the diagnosis.
  • Coherent Action – Achievable and co-ordinated policies and actions to carry out the guiding policy.
  • Resources – Dedicated resources to carry out the policies and action plan.

A Good Business Strategy creates new strengths from the soundness of its design and subtle shifts in viewpoint which can lead to game-changing opinions.

If you are interested in knowing more about Good Business Strategy, please contact me at or (021) 625-871. 

Additionally, If you are not happy with the way your business is performing, why not take my quick 2 minute health check by clicking on my health check link

For more information on creating or improving a business model please call John on (021) 625-871, and further more information please visit Into the Blue.