As we endure the transition from Lockdown Level-3 to Level-2, a clearer picture is emerging of the longer term impact on the local New Zealand and wider global economies:
- Unemployment levels in New Zealand of 13%+
- Record numbers of families relying on “foodbanks”
- Global Recession
those are just some of the potential consequences, but they do not mean that your business will not be able to survive in the significantly changed market conditions New Zealand will be forced to face. Get your marketing strategy right and you will be a survivor – you may even thrive!
Technology – and your company’s use of it –
will play a deciding role in who will come
out of this pandemic in good shape.
You’ve probably already had to get used to some different ways of interfacing with staff, customers, and, more importantly, loved ones, with remote face-time meetings on products like Zoom, Skype, or MS Teams, but the big winners are those companies who either already had, or swiftly acquired, a professional and – very importantly – attractive and functional website presence.
Post Lockdown – doing business will be very different
Sourcing needs online is the new go-to
DON’T MISS OUT
If you want to succeed in the changed market conditions the minimum you are going to need is a professional-looking online presence. A great website does not have to cost a lot. For approximately $2,000 + GST you can have a website like mine, www.intotheblue.co.nz and the great news is you can potentially use free Government funding to help finance it.
There is free government assistance available through the Regional Business Partner Network (RBPN) to provide Business Advisor assistance to help you to develop a marketing plan and strategy to take you through the Covid-19 crisis. Developing a Digital Marketing Strategy comes under the category of “Business Continuity” which is part of the fully funded Covid-19 support package up to a maximum of $2,000.
On top of that the RBPN provides 50% co-funding, which can be tacked onto the Covid-19 funding, up to a maximum of $5,000 over 3 months to help with Business Improvement. Business Improvement includes business planning, marketing plans and marketing strategies including potential updates of existing websites or creating new websites.
I have teamed up with Business Support Studio Limited – a very approachable, helpful and knowledgeable outfit – who created my website www.intotheblue.co.nz. The team at Business Support Studio will absolutely ensure that you receive the best service possible when it comes to your marketing plan and strategy.
For more information on how we can help you with both your marketing and obtaining government funding please call me today