What makes your business stand out from the crowd?
Identify your competitive edge
You may be too involved in the day to day running of your business to realise that there is something you are already doing that sets you apart from your competition. Conducting a business review with impartial external assistance will help identify and promote your business’ competitive edge.
Make your business stand out from the crowd online
Once you have identified it, the next step is to establish a marketing strategy to deliver your business’ point of difference to the market. Before you invest any money you need to develop your sales and marketing strategy and establish exactly what you want to achieve to get more people to your door or alternatively sell products online. But how do you go about this?
How do you establish your Point of Difference?
In an increasingly digital age the above question is usually answered by your website. Like it or not the first recourse of potential customers is to search for services or products on line. The downside is that the online environment is an open competition to excel at which you need to outrun the competition in your field. Your competitors will be there as well, some looking smart and easy to contact and some looking as though you gave $100 to your nephew who needed some encouragement in 2005. Nowadays people can tell the difference. In a crowded field its the little things that help you stand out. You need to identify your competitive edge and make sure everybody knows about it.
An experienced business advisor is the best person to advise you on how to optimize your online presence and will tell that a website is one of the most cost effective marketing investments you will ever make.