Are You Waiting For Something To Happen?
Why wait – why not make it happen?
After all:
- Interest rates have fallen, with another cut expected before Christmas
- Inflation has fallen to acceptable levels
- Team New Zealand won its third America’s Cup in a row
- The White Ferns came off a 10-match losing streak to win the T20 World Cup.
None of the above could have come about from people just hanging around waiting for something to happen. They only happened because people made them happen!
The same goes for business. Successful Businesses thrive from being at the top of their game, and that comes from making things happen. How do they do this? Well, consider the old saying “think outside the box.” Most successful businesses do more than that – they remove the box altogether.
But how do we accomplish that when our target markets are not performing? Simple – we find new markets to operate in. It’s not easy, but it can be done, and, what’s more, it can be done in a relatively short period of time.
It is our experience from using our Rapid Profit Radar Diagnostic that most businesses stick to their traditional markets, in that 80% of their revenue comes from 20% of their customers, and yet they don’t conduct either a sales or customer analysis to identify which customers and markets are performing well, and which are not.
To be successful you need to know which customers and markets are working for your business and be prepared to explore new markets if necessary. Upcoming markets only happen because businesses have found a way to tap into them.
Into The Blue NZ Limited is a specialist in both helping businesses to identify new and upcoming markets and helping them to actively pursue those markets.
For more information please either reply to this post or email profit@intotheblue.co.nz
For more information on creating or improving a business model please call John on (021) 625-871, and further more information please visit Into the Blue.
